The Ask: The Levi’s campaign should convey the essence of the global digital rebel. Provide a vertical full-page full-bleed photography shot in studio with composite imaging on an AI-generated background.

This campaign concept, The Rebellion: The Revolution Will Be Televised, channels the voice of a new wave—digital pioneers who’ve inherited a world in flux and aren’t afraid to challenge the status quo. Set in a dystopian future reclaimed by nature and decay, the visuals feature a diverse cast standing tall in their Levi’s—symbols of strength, resilience, and rebellion. Against the desert backdrop of an explosion and builds in ruins in the distance. The campaign captures a sense of urgency and hope, reminding us that change doesn’t wait. It’s a call to action that’s bold, defiant, and dressed for disruption.

A creative exploration produced during my Master’s program—not an official Levi’s campaign.